Why You Missed the $500,000 Remodel
Many service businesses do not have a demand problem. They have a distribution problem.
More specifically, they have a market concentration problem.
They are working. Booked. Producing. The calendar is not empty. On the surface, things look healthy. And yet, some of the most valuable opportunities never arrive, or arrive too late. Not because the business lacks capability. Not because the market is too competitive. But because capacity has already been consumed elsewhere.
A premium contractor takes on a kitchen remodel in Highlands Ranch. A week later, a $500,000 whole-home project opens up in Greenwood Village. The business cannot take it. The calendar is full.
From an operational standpoint, that may look like success. From a strategic standpoint, it may be the most expensive...