The Decision Sellers Make Before They Ever Call an Agent
How Mor Zucker became the name Greenwood Village sellers already trust before the listing appointment is scheduled
Most people assume the decision happens at the listing appointment. The agent comes in, presents their marketing plan, quotes a number, and the seller chooses. That is how the process looks from the outside.
Mor Zucker will tell you it does not actually work that way.
By the time a seller in Greenwood Village picks up the phone to schedule interviews, most of them already know who they are calling. The decision formed earlier. Sometimes weeks earlier. Sometimes longer. It formed through a name that kept surfacing in conversation, a reputation that traveled from neighbor to neighbor across a community where, as she puts it, "we're everywhere together."
That is n...
