303 Pulse Business Spotlight

CONNECT! ENGAGE! INSPIRE!

Every business has a story to tell and customers want to hear these stories. The storytelling opportunities are endless. And they’re a powerful tool for connecting with customers — before they ever get to the business and long after they leave. People are naturally curious , which is why customers love to get a glimpse “behind the scenes.”

We love sharing inspirational stories of up and coming artists to local businesses that have been a pillar in the community for years and everything in between. We take pride in highlighting their challenges, successes and sharing best practices of some of the movers and shakers of today and the future trailblazers of tomorrow.

Building Brands Through Storytelling

303 Pulse will take the time to understand your business and brand message, so we can better promote you. We hope to give you exposure you business needs because we believe that you have earned it and deserve to be in the spotlight. Our goal is simple and it’s the same as yours–to be recognized as one of the best in your industry.

By putting a spotlight on your business, organization or personal brand with effective interactive media, you capture the interest of potential clients and collaborators. This opens doors and gives you an opportunity to promote your calling and grow market share through mobile, online, video, print and social media exposure.

We help businesses, artists, and entrepreneurs who aspire to make the world a better place engage with their audience through compelling content. So many businesses have incredible untold stories and we want to be the ones that help you tell it.

Would you like to be featured in a 303 Pulse Spotlight piece?

Each week we publish a new profile of a local small business, entrepreneur, or artist. To apply, complete the application form below.

Become a Spotlight Business!

What is your business name? *

Who should we contact for more information? *

First

Last

Email address of contact person *

Please enter your email, so we can follow up with you.

Phone number of contact person *

Website URL *

Number of employees (including owner)

Selected Value: 1

Your Story *

Please tell us your backstory. What was your childhood like? Where did you grow up? Are there any life lessons can you share? Was there an event or challenge in your background that led to you starting your business or career?

Your Professional Backstory *

Tell us more about the history behind your business, organization, or career and how it became what it is today. How did you get started? Why did you start your business? Why did you choose your industry? What was the vision? What insight or defining moment sparked the start (or pivoting) of your business or career? Were there any challenges that almost stopped you? Who are the other people in the story? Remember the more details you give and the more colorful and interesting, the more likely your story will be chosen.

What do you do? What products or services do you provide? *

Are you an artist or creative? Are you a non-profit? What problem do you exist to solve? Are there unique features that make your product or service particularly useful or effective? Are there surprising ways people have benefitted from what you do?

Who is your ideal customer or audience? *

Think about the people you want to help or entertain. These are the people whose business or hearts you’re trying to win. Why do you care about them? How do you want to help or inspire them? Think about not only what you do but how it improves people’s lives.

What’s the one thing you or your business is known for, over your competitors? *

Do you have a unique talent? Do you use a specialized technology? Are your materials sustainably sourced? Do you use an innovative manufacturing technique?

Explain why you’re known for that. *

This type of content both educates and provides insight into the way you run your business, providing the transparency that people crave.

What's your biggest win? Explain what it was, how it came about, and what it meant to your business. *

What is the biggest challenge you've overcome? Did you ever almost go out of business? If yes, explain when and why. Also, how did you manage to stay in business? *

What’s the biggest risk your business ever took? Explain what it was, what could have happened if it had gone wrong, and the end result of the risk. *

If you could do it all over again, what one thing would you do differently, and why? *

If you had an extra $100,000 in your business, what would you use it for? *

Tell us an interesting and fun tidbit about your business. *

e.g., your company mascot or pet, a fun outing your company held, the unorthodox way your leadership team brainstorms, the unusual ways your team communicates, etc.

What is the one takeaway you want everyone to know about your company/products/services? *

What Does Your Future Look Like? What are your business goals over the next year? *

Businesses need a driving force to push them forward and keep them moving. Your current business story is driven by what your business does. Your business goals provide additional forward momentum. Your goals are the challenges that shape your business story. Think about ways to talk about how your brand is evolving, what you’re working toward, and how you plan to grow into the future. Sharing these types of stories generates excitement, and invites people into your brand story. Plus, when people know you’re invested in their future, they’re more likely to build a long-term relationship with you.

What is your North Star? What is your business mission, vision and/or core values? *

No matter your product or service there’s a reason you exist—and, most likely, a higher purpose. Your vision, mission, and values add another dimension to your business story. Your goals drive your business forward, while your vision, mission and values keep your business rooted in a deeper purpose and give your work meaning.

What does a typical day or week look like for you? How do you plan your day?